Column Widths (inches)
2 columns: 3.22”
3 columns: 4.91”
4 columns: 6.61”
5 columns: 8.31”
6 columns: 10.0”
2 columns: 3.22”
3 columns: 4.91”
4 columns: 6.61”
5 columns: 8.31”
6 columns: 10.0”
Getting Technical
We use the following programs:
InDesign CS5.5
Photoshop CS5.5
Illustrator CS5.5
Acrobat Pro 10.1.3
Submitting files via E-MAIL:
FILES MUST BE RECEIVED BY NOON MONDAY to make sure they print properly. When Submitting files via E-MAIL: send to jjenkins@archlou.org and CC to kat@archlou.org
InDesign CS5.5
Photoshop CS5.5
Illustrator CS5.5
Acrobat Pro 10.1.3
Submitting files via E-MAIL:
FILES MUST BE RECEIVED BY NOON MONDAY to make sure they print properly. When Submitting files via E-MAIL: send to jjenkins@archlou.org and CC to kat@archlou.org
FAQ on 4-color/process black vs. 1-color/100K black
- What is 4-color, or "Process" black? A version of the color black that is created by combining Cyan, Magenta, Yellow, and blacK inks.
- Why is 4-color/Process black bad? Because this version of the color black contains 4 colors, it requires 4 press plates to print the images that have this color. Imagine if you were using a stamp pad and trying to lay the same stamp image on top of itself 4 times, each time in a different color. It is practically impossible to keep the printing plates lined up or "in registration" tight enough to produce clean, sharp images and legible text.
- How do I avoid using 4-color/process black? When selecting a color in your imaging software, use the color palette instead of the swatches. In the color palette you can see the value of C, M, Y, and K that was used to create the color you want. For true 1-color/100K black, you will need to make sure the values for C, M, and Y are all at 0%. The value for K should be 100%. If you want to use grey, keep C, M, and Y at 0% and decrease the K percentage until you get the desired shade of grey.
Electronic File Submissions
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Submission of Text Only Files:
The Record Newspaper uses Macintosh computers for graphic work and page layout, but we can import a variety of Microsoft Word files from PCs. We can open most versions of Microsoft Office, but not Publisher files (.pub). Try saving the text in a couple of different formats (.doc, .txt, etc.). Most text formats are small and can be burned on a CD-ROM or e-mailed as an attachment. -
Submission of Graphics and Text Files:
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Black & White, & Grayscale ads
Can be saved as a PDF, TIFF (or tif), or EPS file. Fonts need to be embedded in the file &/or included in a folder with fonts. DON’T SAVE THE FILE AS A JPEG UNLESS IT IS A PICTURE ONLY! Text and line drawings appear bitmapped or jagged when we print them in JPEG format. Save the file on a CD &/or attach to an e-mail.
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Spot Color & 4-Color Ads
Can be saved as a PDF, TIFF (or tif), or EPS file. Fonts need to be embedded in the file &/or included in a folder with fonts. Composite CMYK PDFs generally separate into colors at the printer with no problems. TIFF and EPS files also do well. SAVE 4-COLOR FILES as CMYK files, not RGB (RGB is for viewing colors on a screen). Be sure to include page information & registration marks on composite color & separated files you are sending. Save the file on a CD &/or attach to an e-mail.
Modular ad sizes
Full Page
6 col. by 21” - 10” x 21”
Half Page
6 col. by 10.4” - 10” x 10.4”
3 col. by 21” - 4.91” x 21”
Quarter Page
2 col. by 15.6” - 3.22” x 15.6”
3 col. by 10.4” - 4.91” x 10.4”
4 col. by 7.8” - 6.61” x 7.8”
5 col. by 6.24” - 8.31” x 6.24”
6 col. by 5.2” - 10.0” x 5.2”
Eighth Page
2 col. by 7.8” - 3.22” x 7.8”
3 col. by 5.2” - 4.91” x 5.2”
4 col. by 3.9” - 6.61” x 3.9”
Sixteenth Page
2 col. by 3.8” - 3.22” x 3.8”
3 col. by 2.5” - 4.91” x 2.5”
The minimum ad size for ROP is two columns by two inches.
All measurements are width by depth.
Full Page
6 col. by 21” - 10” x 21”
Half Page
6 col. by 10.4” - 10” x 10.4”
3 col. by 21” - 4.91” x 21”
Quarter Page
2 col. by 15.6” - 3.22” x 15.6”
3 col. by 10.4” - 4.91” x 10.4”
4 col. by 7.8” - 6.61” x 7.8”
5 col. by 6.24” - 8.31” x 6.24”
6 col. by 5.2” - 10.0” x 5.2”
Eighth Page
2 col. by 7.8” - 3.22” x 7.8”
3 col. by 5.2” - 4.91” x 5.2”
4 col. by 3.9” - 6.61” x 3.9”
Sixteenth Page
2 col. by 3.8” - 3.22” x 3.8”
3 col. by 2.5” - 4.91” x 2.5”
The minimum ad size for ROP is two columns by two inches.
All measurements are width by depth.
